As much as Hollywood likes to talk up its efforts to go green, when push comes to shove it seems like tradition will always win. TVWeek notes that the Academy of Television Arts& Sciences has denied Fox’s request to change the red carpet to green for the upcoming Emmys.

Changing the carpet color was an unannounced part of Fox’s green-themed Emmy Awards presentation strategy, which includes employing hybrid vehicles for event transportation, using recycled materials and reducing carbon emissions from the production.

Fox pushed for the attention-getting switch as part of parent company News Corp.’s initiative to combat global warming and promote eco-friendly concepts, but the network was met with strong resistance from the more traditional Academy.

“They are so bound by ‘this is how it’s always done’ that it’s like moving mountains trying to get them to agree,” a production insider says.

One can only hope that the Academy of Motion Picture Arts & Sciences will be willing to take a risk when it comes time for  next year’s Oscar awards.