Val Fishman is the Green Marketing Specialist at Clear Channel Radio Bay Area. She combined her career experience in advertising sales and management, with her passion to protect the environment by creating a program to green Clear Channel Radio’s Bay Area offices and business practices. A few intentions for the program include: bringing the San Francisco building up to LEED EB standards; implementation and management of waste reducing programs across each department; employee education and participation; and public messaging. The program is serving as a pilot for Clear Channel corporate, and the Bay Area group intends to create a successful program that will inspire nationwide compliance.