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Target Green

Americans want green brands, but don’t know any

Americans want businesses to take a stand against climate change, but the vast majority can’t name a company that is doing so, according to the Climate Brand Index released yesterday. And when consumers do give kudos to companies for fighting climate change, they give their praise mostly to…the automobile and oil industry. GE, Toyota, BP, Ford, and Honda topped the list. But considering that hybrid cars and alternative energy are probably the first things that come to mind when people think about combating global warming, it makes sense.

The survey also divides the American public into six green market segments. The largest group is “the confused” (25 %), followed closely (21%) by “the optimists,” who are committed and upbeat. Then it’s a tie (18 % each) for “the campaigners” (think optimist without the optimism), and “the rejecters” (the nonbelievers). Trailing behind, are “the followers” (8 %) who are ready to join but haven’t yet, and “the unwilling” (10%) who accept the issue but don’t want to act.

For more on the survey click here.

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1 Comment so far

  1. [...] This kind of PR is all too common today. Companies know their workforces and consumers are demanding green solutions.  [...]

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