Target Green panels
Where:
Mandarin Oriental
1330 Maryland Ave, SW
Washington, DC 20024
When:
Wednesday, October 3
Panels and Schedule:
Green Entertainment
8:30 am -9:20 am
As the public becomes more attuned to eco-sustainable issues, entertainment and media companies are providing more content to meet that interest. There are common themes, but organizations tailor their content and messaging differently, based on the demo-and psychographics of their audiences. Panelists will discuss their programming and how they’re connecting with existing and new consumers.
Moderator:
Mara Engel, cofounder, OrganicWorks Marketing
Featuring:
Meredith Fierman Smith, VP of climate strategy, The Weather Channel
Annie Howell, SVP of communications and public affairs and talent management for Planet Green, Discovery Channel
Ken Rother, President/CEO, Treehugger.com
Morning Keynote
9:20 am – 10:00 am
Edward J. Markey (D-MA), chairman, Select Committee on Energy Independence and Global Warming
Brokering a public partnership
10:00 am – 11:00 am
Programs like the EPA’s Energy Star, the Dept. of Energy’s EERE, and the Department of Commerce’s green suppliers network affords companies and organizations an opportunity to partner with government agencies in a win-win relationship that benefits the environment. Representatives from each government agency will discuss how companies can opt into the government’s voluntary efficiency programs, as well as communicate their involvement.
Moderator:
Malin Jennings, SVP and chair of Fleishman-Hillard’s global sustainability communications practice.
Featuring:
Thomas Basile, MD of the Middleberg Sustainability Group
Rick Otis, deputy associate administrator office of policy, economics, and innovation, US Environmental Protection Agency
Alex Folk, center operations manager, national institute of standards and technology manufacturers extension partnership, Green Suppliers Network, Department of Commerce
Mark Bailey, acting program manager; weatherization and intergovernmental program energy efficiency and renewable energy (EERE), US Department of Energy
Break
11:00 am - 11:30 am
Clean Tech and public policy
11:30 am - 12:30 pm
While many technology companies reside in Silicon Valley, much of their important outreach occurs in Washington, DC, as government agencies and nonprofits pressure companies to make more efficient and cleaner products. This panel will feature both nonprofits and companies discussing how they are collaborating to improve practices and products.
Moderator:
Dr. Robert T. Do, CEO, Solena Group
Featuring:
Andrew Fox, senior manager, AMD Public Relations
Kristina Skierka, director, cleantech and green products practice, Bite Communications
Kateri Callahan, president, Alliance to Save Energy
Mike Stanton, chairman, Association of International Automobile Manufacturers
Kent B. Smith, manager of strategic business planning, US Postal Service
Lunch
12:30 pm – 1:15 pm
Afternoon Keynote
1:15 pm - 1:45 pm
Beth Lowery, VP energy, environment, and safety policy, General Motors
Building a green story
1:45 pm - 2:30 pm
Just as a house isn’t worth much if the foundation is weak, a company’s green story isn’t as compelling if the organization is working in an energy-inefficient building. This panel, featuring the nonprofit, LEED-creating US Green Building Council, will look at how companies are rethinking how their office space and how that can be expressed in marketing terms.
Featuring:
Val Fishman, green marketing specialist, Clear Channel
Michelle Moore, VP, US Green Building Council
Thomas Bisacquino, The National Association of Industrial and Office Properties (NAIOP)
James Mitchell, estimating engineer, Skanska USA
Everybody Wins
2:30 pm - 3:30 pm
Understanding the reason for making more products and the manufacturing process sustainable and energy efficient is easy. Communicating that in a way that consumers can grasp is complicated. Our consumer products panelists will talk about ways they’re working with retail outlets and their suppliers, as well as approaches through NGOs, to educate the end-user about the products they consume.
Moderator:
Bud Grebey, SVP, global corporate practice lead/GM Eastern region, Waggener Edstrom
Featuring:
Hans Bender, global external relations leader, household care Procter & Gamble
Bill Reed, SVP and GM, corporate communications, Canon USA
Chris Deri, EVP and global leader, corporate social responsibility and sustainability, Edelman
Ann DeLaVergne, founder/inventor EcoEnvelopes
Matt Pliszka, founder, Simply Safe
Break
3:30 pm – 3:50 pm
Sustainability Reports
3:50 pm - 4:40 pm
While everyone agrees that sustainability reports can positively impact a company’s reputation in the minds of green-focused stakeholders, the methods and structure of the reports can differ significantly. With this panel, representatives from blue chip corporations and Sustainability will discuss their various reporting methods and debate what works and what doesn’t.
Featuring:
Dan Henkle, SVP of social responsibility, GAP
Jonathan Halperin, director of research and advocacy, SustainAbility
Debating carbon offsets
4:40 pm - 5:30 pm
It’s not enough for organizations to just talk about green initiatives; they have to make sure the steps they’re taking to become more sustainable are resonating with all stakeholders. This panel will discuss the practice of offsetting carbon offsets, and what effect those initiatives are having on customers, partners, and other constituents.
Featuring:
Mark Armitage, US president, Carbon Neutral Company
Stephanie Berner, senior manager, business development, 3Degrees
Eric Carlson, executive director, CarbonFund
George Favaloro, environmental advisory board member, NetJets
Derek Porter, director of corporate communications, Covanta Energy
Sponsored by:
[...] On October 3, PRWeek is hosting Target Green: Collaborating for Change, in Washington, D.C. The one-day conference “features speakers from corporations, government agencies, NGOs, and the media, discussing how various stakeholders are driving a holistic approach to a green future,” according to the organizers. Presenters include representatives from Canon, Clear Channel, General Motors, and Procter & Gamble, among others. [...]
[...] We have finalized the schedule; click here to view it. [...]
[...] Remarks from the 16th-term congressman and GM’s “chief environmental officer” will highlight the day-long event, which also features speakers from Procter & Gamble; Gap, Inc.; Discovery Communications; Treehugger.com; Canon; the US Green Building Council; AMD, Clear Channel; and the Environmental Protection Agency. To register, click here. To read more about the conference, click here. [...]