Target Green

Tesco into CA

British grocery retailer Tesco is moving into California, and Business Week recently reported on its tactics in investigating the local competition. The company’s leadership in its home market is well documented, and it will be interesting to see if it brings a greener perspective to the US grocery landscape.

As a January article in The Guardian reports, Tesco has plans to label products based on their carbon emissions. Much like Wal-Mart, which has the power to affect major change in supplier and partner behavior, Tesco’s planned actions could have a significant impact on brands.

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