Target Green

Hard Core Green

Today’s New York Times includes a about a family of three in New York who are living a “No Impact” year, bringing to a bare minimum their collective impact on the environement. This includes eschewing such “luxuries” as disposable diapers, processed food, and, er, toilet paper. Now this is a reality show concept we could get excited about.

The serious point is, of course, that every human existance has an impact on the environment, however unwitting. One of our panels at the conference focuses on the consumer - and not just consumer demand for sustainable products, but how makerters can help consumers make choices that minimize envioronmental impact. Ikea, Dell, and Mercedes-Benz will weigh in on the issues.

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