Target Green

Live Earth reactions

NEW JERSEY (July 7, 2007) – A landmark audience of viewers from around the world has united at to experience the excitement of today’s Live Earth concerts and to confront the threat of global warming. As of 3:00 p.m. EDT, MSN had received a total of more than 10 million video streams and has the most simultaneous viewers of any online concert ever [Live Earth Web site]
Reading this morning’s papers, I couldn’t help but notice the lacklustre coverage for yesterday’s “Live Earth” event. It strikes me that perhaps we’ve all got big event fatigue [Mark My Words].

While I don’t believe that the events will produce a sudden change in overall attitudes to environmental concerns, I do believe that these events do raise awareness of the issues. Whether people choose to act on that raised awareness is a different matter [Neville Hobson].

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