Target Green

Who’s the greenest of them all?

The intensified competition among household cleaners in the green market. The article reports Method Products - long considered eco-friendly — is embarking on a campaign to promote its greenness. And next year Clorox will unveil its own line of eco-friendly products called Green Works. Meanwhile SC Johnson promises to keep improving the sustainability of its products. But no fear from Method:

Ms. Schuler of Method Products said she was not daunted by the larger rivals. “We are excited about the competition,” she said. “It means people want to live a greener lifestyle, and we are all for that.”

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