Target Green

PRWeek webcast: Greening your pitch

Greening your pitch: Using media relations and Web 2.0 technologies in the era of sustainability

Date: Tuesday, August 7, 2007
Time: 12 pm EST/9 am PST

Click Here to Register Today

Companies are going green as never before, in both operations and products. As a result, business and consumer media are focusing on sustainability, from stories about lifestyle choices all the way to a corporation’s strategy. This webcast will look into how coverage from traditional journalists and Web 2.0 advocates is helping to create a growing eco-consciousness.

Panelists will explain how coverage of sustainability and green products and companies has evolved, as well as what’s really making news in this area. Topics covered will include understanding real innovation in an area of constant change, how consumer information needs are changing, and the hottest stories in green today.

Featured speakers include:
Wendy Bounds, small-business editor,
Seth Bauer, editorial director, National Geographic’s The Green Guide
Michael Ekstract, founder and vice president, Verdant Magazine
Todd Woody, and assistant managing editor, Business 2.0

Keith O’Brien, executive editor, PRWeek

Sponsored by



1 Comment so far

  1. GreenAmy on August 15th, 2007

    Hi Keith,

    Just want to let you know that I really enjoyed the Greening Your Pitch webinar. The presenters were a great group that brought individual perspective and solid insight into making a successful green pitch, which is an important topic for all PR and communications professionals these days. I have a few additional notes about the event in my post from yesterday.

    Thanks for making it happen.


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