Target Green

Oh yeah, big spender?

Panelists for our upcoming “Greening your pitch” webcast also agreed that demonstrations of large investments — like Citigroup’s $50 billion pledge — are a good way to get media attention.

But if you do so and can’t follow through, you put your company in great danger. Because the reporters who published your initial pledge will be more than happy to follow up on your progress - good or bad.

Citigroup, according to the IHT, has already gotten off to a good start:

The amount includes nearly $10 billion in activities that the bank has already undertaken, and about $31 billion will go toward supporting the “commercialization and growth of alternative energy and clean technology,” the bank said.

1 Comment so far

  1. Nathan Schock on July 30th, 2007

    Sounds like the old maxim of “under promise and over deliver” still applies?

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