Target Green

Panels formalized

Here are the expected panels for our Target Green conference.

Panel: Green Entertainment
As the public becomes more attuned to eco-sustainable issues, entertainment and media companies are providing more content to meet that interest. There are common themes, but organizations tailor their content and messaging differently, based on the demo-and psychographics of their audiences. Panelists will discuss their programming and how they’re connecting with existing and new consumers.

Featuring: Annie Howell, SVP of communications and public affairs and talent management for Planet Green, Discovery Channel and Lynn Brindell, SVP marketing, The Weather Channel

Panel: Brokering a public partnership
Programs like the EPA’s Energy Star, the Dept. of Energy’s EERE, and the Department of Commerce’s green suppliers network affords companies and organizations an opportunity to partner with government agencies in a win-win relationship that benefits the environment. Representatives from each government agency will discuss how companies can opt into the government’s voluntary efficiency programs, as well as communicate their involvement.
Featuring: Rick Otis, deputy associate administrator, Office of Policy, Economics, and Innovation US Environmental Protection Agency; Mark Bailey, acting program manager, Weatherization and Intergovernmental Program Energy Efficiency and Renewable Energy, US Department of Energy; and Alex Folk, center operations manager, National Institute of Standards and Technology Manufacturers Extension Partnership Green Suppliers Network.

More after the jump
Panel: Clean Tech and public policy
While many technology companies reside in Silicon Valley, much of their important outreach occurs in Washington, DC, as government agencies and nonprofits pressure companies to make more efficient and cleaner products. This panel will feature both nonprofits and companies discussing how they are collaborating to improve practices and products.

Featuring: Andrew Fox, senior manager, AMD Public Relations; Kristina Skierka, director, cleantech and green products practice, Bite Communications ; Kateri Callahan, president, Alliance to Save Energy; and Mike Stanton, chairman, Association of International Automobile Manufacturers

Panel: Building a green story
Just as a house isn’t worth much if the foundation is weak, a company’s green story isn’t as compelling if the organization is working in an energy-inefficient building. This panel, featuring the nonprofit, LEED-creating US Green Building Council, will look at how companies are rethinking how their office space and how that can be expressed in marketing terms.

Featuring: Val Fishman, green marketing specialist, Clear Channel; Michelle Moore, VP, US Green Building Council; Jon Anderson, founder, Green Chamber; and Tom Bisacquino, The National Association of Industrial and Office Properties (NAIOP)

Panel: Everybody Wins
Understanding the reason for making more products and the manufacturing process sustainable and energy efficient is easy. Communicating that in a way that consumers can grasp is complicated. Our consumer products panelists will talk about ways they’re working with retail outlets and their suppliers to educate the end-user about the products they consume.

Hans Bender, global external relations leader, household care, Procter & Gamble; Bill Reed, SVP and GM, corporate communications, Canon USA; Ann DeLaVergne, founder/inventor EcoEnvelopes; and Matt Pliszka, founder, Simply Safe

Panel: Forecasting the 2008 Election
As the primary season nears its final stretch, candidates are grappling with a number of issues, including the over-dependence on foreign oil and the public’s increasing attention on environmental issues. Both political parties have tackled the issue, and candidates are giving it varying levels of importance on their campaign platform. This panel will ask both political strategists and journalists covering the intersection of green issues and politics on who is making green a priority and how the issue might play out in 2008.

Panel: Sustainability Reports
While everyone agrees that sustainability reports can positively impact a company’s reputation in the minds of green-focused stakeholders, the methods and structure of the reports can differ significantly. With this panel, representatives from blue chip corporations will discuss their various reporting methods and debate what works and what doesn’t.

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