Target Green

Promoting change

“Do tell your story. Tell it and tell it, and when you’re sick of it, tell it again. Don’t just assume that people know your story. I sometimes describe this as a ‘PR death march’ that the company has me on.”

–Beth Lowery, General Motor’s VP of energy, environment, and safety policy, speaking about her company’s promotion of its various “green” initiatives, including development of ethanol-powered vehicles.

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