Target Green

Ever heard of None? It’s so green!

Here’s a slice of humble pie for all those working in green PR. The 2008 Brandjunkie survey asked respondents, “What brand do you think is truly (going) ‘green’?” The answer is jarring, yet obvious: None. I think this comment from the survey sums up the general skepticism surrounding green, “All brands are out to please their stockholders—that’s the only ‘green’ direction they are truly focused in.”

But the survey points out, all hope is not lost. While “nobody” topped the list, Toyota, BP, the Body Shop, and Honda rounded out the top five. It should be noted, all four of these brands started green initiatives before that space got as cluttered as it is now.

So, What brand do you think is truly (going) green?

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