Target Green

Promoting your own green

A report released on Earth Day estimated that 1.35 billions of gasoline could be saved each year if American employees worked from home about one-and-half days a week. It’s no secret that many PR agencies use flextime to lure and retain talent. But to honor Earth Day at least one agency used this policy to make statement about its eco-friendly workstyle.

Last week, Manning, Selvage & Lee allowed the 45 employees in its San Francisco and Los Angeles offices to work from home. The agency has also created a “green team” that is focused on making the firm’s daily business operations more environmentally-friendly.

Environmental (and retention) benefits aside, working from home can pose drawbacks. The kind of collaborative chemistry that transpires during face-to-face contact is not easily replicated through the telephone, instant messaging, or e-mail.

PR firm Capstrat took a different approach to Earth Day, and launched Green 365, which highlights its commitment to year-round eco-friendly practices. The site was promoted with a so-called “P.S. campaign,” in which employees included a tag at the end of their e-mails with a p.s. encouraging readers to visit the new site.

Any thoughts on how PR agencies should promote their own green initiatives?

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