Home Depot promotes CFL recycling program
Home Depot recently kicked off a national program, where consumers can recycle compact fluorescent lights (CFLs) in store, a first for any major retailer. Sans agency support, the program was launched with an exclusive in the , and has been primarily promoted through outreach to local markets through print and broadcast media, in addition to its Web site, in-store signage and announcements, according to Ron Jarvis, Home Depot SVP of corporate communications. Environmental groups have also been reached through blogs, such as treehugger.com and greendaily.com.