In addition to the news story we did on the event, here is some more commentary.
AP’s Ken Thomas: “They market every night the Prius and the Toyota Camry — we’re the green car, huh? Then watch the football games, and they’re marketing the Toyota Tundra — like the biggest vehicle ever made,” Rep. Edward Markey, D-Mass., a Camry hybrid owner, said Wednesday in a speech at an environmental conference.
Larry Holdren, Pure Brand Communications: “Everyone does seem to be paying attention to issues surrounding climate change, thanks in large part to a former vice president with a Power Point presentation. Being green is hot. It’s trendy. It can help companies sell products and make money.”