Short hiatus
Aarti Shah is on vacation until April 21. We’ll try to post in the interim, but please check back when she returns.
Aarti Shah is on vacation until April 21. We’ll try to post in the interim, but please check back when she returns.
The League of Conservation Voters has launched a campaign to influence reporters to ask candidates about the issue of global warming.
In addition to the news story we did on the event, here is some more commentary.
AP’s Ken Thomas: “They market every night the Prius and the Toyota Camry — we’re the green car, huh? Then watch the football games, and they’re marketing the Toyota Tundra — like the biggest vehicle ever made,” Rep. Edward Markey, D-Mass., a Camry hybrid owner, said Wednesday in a speech at an environmental conference.
Larry Holdren, Pure Brand Communications: “Everyone does seem to be paying attention to issues surrounding climate change, thanks in large part to a former vice president with a Power Point presentation. Being green is hot. It’s trendy. It can help companies sell products and make money.”
We’re just over a week away from PRWeek’s Target Green conference. There’s still plenty of time to register, however. Full details available here.
Prior to serving as CEO of the AIAM, Stanton was VP, government and international affairs and director of federal government affairs at the American Automobile Manufacturers Association. Here is information on AIAM’s green efforts.
Here are the expected panels for our Target Green conference.
Panel: Green Entertainment
As the public becomes more attuned to eco-sustainable issues, entertainment and media companies are providing more content to meet that interest. There are common themes, but organizations tailor their content and messaging differently, based on the demo-and psychographics of their audiences. Panelists will discuss their programming and how they’re connecting with existing and new consumers.
Featuring: Annie Howell, SVP of communications and public affairs and talent management for Planet Green, Discovery Channel and Lynn Brindell, SVP marketing, The Weather Channel
Panel: Brokering a public partnership
Programs like the EPA’s Energy Star, the Dept. of Energy’s EERE, and the Department of Commerce’s green suppliers network affords companies and organizations an opportunity to partner with government agencies in a win-win relationship that benefits the environment. Representatives from each government agency will discuss how companies can opt into the government’s voluntary efficiency programs, as well as communicate their involvement.
Featuring: Rick Otis, deputy associate administrator, Office of Policy, Economics, and Innovation US Environmental Protection Agency; Mark Bailey, acting program manager, Weatherization and Intergovernmental Program Energy Efficiency and Renewable Energy, US Department of Energy; and Alex Folk, center operations manager, National Institute of Standards and Technology Manufacturers Extension Partnership Green Suppliers Network.
More after the jump Read more »
Since 1991, Thomas J. Bisacquino, NAIOP’s president, has served as the association’s chief executive officer and is responsible for overseeing the national headquarters based in Herndon, Virginia. Under Mr. Bisacquino’s guidance and leadership, the headquarters staff is responsible for serving over 15,000 members who are involved with the development and ownership of industrial, office and mixed use properties throughout North America. Here are NAIOP’s green resources.
Val Fishman is the Green Marketing Specialist at Clear Channel Radio Bay Area. She combined her career experience in advertising sales and management, with her passion to protect the environment by creating a program to green Clear Channel Radio’s Bay Area offices and business practices. A few intentions for the program include: bringing the San Francisco building up to LEED EB standards; implementation and management of waste reducing programs across each department; employee education and participation; and public messaging. The program is serving as a pilot for Clear Channel corporate, and the Bay Area group intends to create a successful program that will inspire nationwide compliance.
We’re pleased to announce the registration has opened for our Target Green conference, to be held on October 3 at the Mandarin Oriental in Washington, DC. Click here to register.
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