The Discovery Channel is launching a focused on environmental issues and lifestyle. This will no doubt be rich pitching fodder for the PR industry, particularly on the consumer side, where I think there is great opportunity. Like Ikea is doing with it’s “pay for your bag” program, companies are finding ways to help consumers who are looking for was to be more green oriented, as long as they don’t have to sacrifice quality and convenience. It’s a big topic we’ll be exploring at the conference, with Ikea, Dell, and Mercedes-Benz in particular as part of our Consumer panel.
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Speakers: Val Fishman, green marketing specialist, Clear Channel Radio Bay Area
Val Fishman is the Green Marketing Specialist at Clear Channel Radio Bay Area. She combined her car...
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The NewsMarket launches green channel
NEW YORK: The NewsMarket has launched The Green channel, providing video that illustrates green issu...
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‘Emeril Green’ launches, retailers to be named in meat recalls, former Intel CEO endorses alternative energy, and Freeman joins the Sierra Club
News for the week 07.14.08 Celebrity chef Emeril Lagasse's new organic cooking show, Emeril Green...
- Speakers: Lynn Brindell SVP, marketing, The Weather Channel
- Discovery Communications acquires Treehugger
