Target Green

Green Apple

Another day, another Jobsian missive from Apple. But this one was about “a greener Apple.”

It is generally not Apple’s policy to trumpet our plans for the future; we tend to talk about the things we have just accomplished. Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple’s desires and plans to become greener. Our stakeholders deserve and expect more from us, and they’re right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we’re changing our policy.

But Jobs’ dispatches - first about DRM and now about green - often comes months, if not years, after initial complaints.  If they are going to respond at all, they should hasten that lag time. But longtime critic Greenpeace is listening.

1 Comment so far

  1. Jim Pierobon on May 3rd, 2007

    Does anybody know, or has Apple stated, how much of its energy needs are met by renewable resources such as wind, solar and hydro? And how much progress is it truly making facilitating the recycling of Macs and iPods that don’t work anymore? In other words, are they walking their talk?

    – Jim Pierobon, the American Council on Renewable Energy, Washington, DC

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