Target Green

Live Earth reactions

NEW JERSEY (July 7, 2007) – A landmark audience of viewers from around the world has united at www.LiveEarth.MSN.com to experience the excitement of today’s Live Earth concerts and to confront the threat of global warming. As of 3:00 p.m. EDT, MSN had received a total of more than 10 million video streams and has the most simultaneous viewers of any online concert ever [Live Earth Web site]
Reading this morning’s papers, I couldn’t help but notice the lacklustre coverage for yesterday’s “Live Earth” event. It strikes me that perhaps we’ve all got big event fatigue [Mark My Words].

While I don’t believe that the events will produce a sudden change in overall attitudes to environmental concerns, I do believe that these events do raise awareness of the issues. Whether people choose to act on that raised awareness is a different matter [Neville Hobson].

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